4 year Anniversary- Cross-Country Move:
July, 2009 I decided to leave my tenured position as Spanish Teach in Inner City Baltimore to pack everything I could fit in my car to move to California on whim to pursue my dreams. My goal was to work in Marketing in the Sports Industry, particularly Action Sports. Through hard work and networking, I was able to land contract consulting positions with USA Water Polo, TCA Volleyball, and OC Marathon for most of my first year in California. Then I landed the below opportunity and now have the position I've always wanted.
Rx Lessons:
Follow your Passions
Take Risks
Network, Network, Network
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| The Grand Canyon on the road trip to CA |
3 Year Anniversary- Oakley:
June, 2010 Through my contacts at OC Marathon, I was able to land an interview at Oakley (funny story- I brought my parents with me to the interview since they just flew in to visit for the first time). After a few interviews, I didn't get the original position but was offered a temp position in the same department. I jumped on it to get my foot in the door and prove what I could do, which I quickly did- I went from temp to managing a $5M Regional Marketing budget. I'm blessed to work with the best director, I've learned so many valuable lessons from him and he's given me so many opportunities. Some accomplishments in my time here:
Interviewed/Trained 6 additional team members
Development of the Global Direct Marketing tool
Launched and advanced development on a universal Marketing site (that manages budgets, monitors
Marketing collateral requests, tracks spend, and calculates ROI)
Identified the need for an Oakley Marketing App
Successful integration of an automatic forecasting system
Increased window campaign graphics (and some kick ass concepts too!)
Rx Lessons:
Learn, observe, ask questions, take notes, from an expert
Swallow your pride to get your foot in the door
Never settle- with your position, with your processes, with what is "given" to you, with anything.
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| Successful 3-D Window Concept at Foxwoods Casino |
June 2012 I had just officially completed my beginner class at a CrossFit affiliate, tons going on in the office with the Olympics and the eve of a huge Women's event I was apart of the planning team. I had woken up in the middle of the night with an odd headache, that continued throughout the day despite taking ibuprofen then I started with dizzy spells. I just knew something didn't feel right and after convincing from family and friends I finished work (and errands) and drove myself to the ER. They took my vitals at check in and then told me to wait; it was packed, I thought about leaving. Why was I here for just a headache while others are bleeding, bones sticking out, appendicitis, etc? I waited for about 2 minutes when the nurse quickly called me back. I was immediately hooked to a monitor without knowing what was going on- my blood pressure was 215/122. The average should be 120/80, someone in healthy condition like me should be even less. I was having a hypertensive crisis, which meant my BP was in the stroke/heart attack range. It was scary; I spent months going through tests, so far genetics is the only answer as to why I have to take meds infinitely.
Rx Lessons:
Be authentic, meaning don't make your brand sound like a robot with scheduled Social Media
postings. Have some compassion, share your story, relate to your audience.
Listen to your gut, intuition is usually right
1 Year Anniversary- Official CrossFitter:
August 2012 After being introduced to CrossFit in 2009 through a friend who opened an affiliate, I started following the sport and dabbled in doing CrossFit style workouts on my own at the Oakley gym. I came to the realization I wasn't pushing myself nor did I know all of the proper techniques so I took the plunge and joined Orange Coast CrossFit, and like thousands of others around the world it has changed my life. It has become my life- I train min. 6 hours/week, received my Level 1 and coach, joined the CFG SoCal Regional Media Team, and recently was able to connect my 2 passions Oakley and CF.
Rx Lessons:
The community is like no other- I've made lifelong friends, networked, business partners; there are
endless opportunities.
Performance-Obsessed (this is also a value of Oakley) its gets you hooked to perform your best
which then translates to meticulous details in other aspects of life.
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| When I first started at OCCF and needed a band to do pull-ups |
For more information on how to take risks, never settle, be authentic or performance-obsessed with your brand (personal, affiliate, product, service) email
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