One of the most respectable aspects
of CrossFit that you don’t see in any other sports is that sense of community
and competitors really bonding together to bring their training to the next
level. We have all seen it
with Lindsey Valenzuela and Sam Briggs, Rich Froning and Dan Bailey. With just those names, it’s proven success; as a business owner take notes and apply the same tactic to your
marketing plan.
As an entrepreneur, first instinct
is survival mode. But there is proven
success by embracing your competition and making an ally instead of enemy.
Ever
see a cluster of furniture stores all on one street? You might think ‘how do
they stay in business?’ They
do. If one store doesn’t have that
gem the customer is looking for then a quick referral to a nearby location can
make the sale, and keep the customer coming back for more. I remember at one
of the Oakley Action Sports events a rep pointing out to me one of his surf
dealers. He said, “see that guy
over there, look what he just did, he’s smart.” Rumors were that the top surf retailer was going to be opening
up a new location a few doors down from a small retailer. The small retailer could have been
pissed, could have bitched and moaned, created some tension with the other
owners… could have, but he didn’t. At
lunch, he walked right over to the competition, sat down with the crew and
sparked a conversation. The end
result was ‘hey dude if you don’t have something we carry send them our way and
vice versa.’ This was several
years ago; both are still in business and doing well.
My
favorite example in the community is Stupid Easy Paleo. While founder, Steph, could have
taken the stance of “follow me I’m the best the others don’t compare” (which I
agree SEP is) she’s working on building the paleo community and creating
partnerships with similar brands.
Recently she featured another paleo blogger on her site in an interview.
| Click here to view the site and read the entire article |
RXD:
Create a unified community around the same theme
Leverage
each other and fill the gaps
DNF:
Hostility- creates a bad tension that doesn’t give the vibe you want for your brand
Poor
sportsmanship/negative campaigning- don't try to boost your brand by
bringing someone
else down.
else down.
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